Beware of fake ads for ketogenic diet pills

Malicious investments and cryptocurrency ads are often intended to be backed by famous faces to attract you, but promotions of health products such as ketogenic diet pills are equally affected by false endorsements.

A cluttered trail of fake ads for ketogenic diet pills that make misleading claims all over the Internet are published through search engines, online media, and various social media platforms.

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False celebrity endorsement

In October 2019, we reported that a rogue Facebook advertiser had pretended to be supported by celebrity Anne Hegerty from ITV’s game show The Chase. Buyers reported that the company accepted additional card payments without permission and then declined refunds. Shortly afterwards, the website completely disappeared.

We’ve now found similar misleading ads appearing all over the Internet.

A Facebook page of @ketoburndxdragonsdenuk, created on 12 February 2022 and shown below, falsely claims to be connected to the BBC’s’ Dragons’ Den ‘TV show.

BBC Studios told “No link between Dragons’ Den and this advertiser”.

When searching for other promotions for “Keto Burn DX”, various news media hosting promotions for similar products can be found.

An example is an ad published on 21 February 2022 in The Jerusalem Post, entitled “Holly Willoughby Keto UK (UK) – Is Keto Burn DX Boots Holly Willoughby Scam or Legit?”.

ad for sale of diet pills keto

Content repeatedly invited readers to purchase “Holly Willoughby Keto,” but Holly Willoughby’s agent told Which ?: “I can confirm that Holly has no connection to Keto Burn DX and has never supported tablets for the diet or keto products of any kind “.

A separate Facebook page, for @ketoextremedragonsdenuk, falsely implies the endorsement of Dragons’ Den and Holly Willoughby in their posts.

Facebook page

Who is behind these fake ads for ketogenic diet pills?

The ad hosted at The Jerusalem Post for “Holly Willoughby Keto” was provided by an agency called Reckonsoft Ltd. The Jerusalem Post told us that it was “against any kind of scam or phishing” and that “it has blocked the client on our systems”.

Reckonsoft Ltd also offered a second ad on keto diet pills for The Jerusalem Post, published a minute later on the same day. This ad was titled “Reviews of Keto Burn DX UK (Scam Exposed 2022) – False Promises or Real Customer Benefits?”.

Reckonsoft Ltd withdrew both articles once we reported them and said it receives “paid sponsored posts” from two self-service forums, one called and another called, saying “we don’t know if it’s “A celebrity name or brand. So we post as soon as we receive the project.”

Scammers attack from all angles

Clearly, your audience is targeted at every moment, whether it’s social media pages that deduce a legitimate endorsement, various online media that host misleading ads, or search engines that offer advertising space to promoters who provide these. scams.

Bing, Microsoft’s search engine, still gave it advertising space [] on March 29, 2022, although the website is no longer available. Once we reported this, a Microsoft spokesperson said it took “the appropriate steps and removed all ads linked to this URL.”

Image of Keto Burn DX ad on Bing

This website appears to promote a product called “Keto Burn DX NHS UK Supplement” and “Keto Burn DX Mumsnet UK Product”. Mumsnet confirmed to us that it has no connection to Keto Burn DX and the NHS does not endorse the diet pills.

We also reported the Twitter account, but it has not been removed because tweets do not currently violate Twitter rules.

How to spot and avoid a fake ad or scam

While these ads may be really tempting, it’s safe to say that they’re not. If you’ve seen a product you’ve found advertised on social media or in a search engine, think carefully about the offer.

Browse the website before you buy. Please look for the terms and conditions and contact information, if this information is not available, avoid this company. Consider whether the offer is too good to be true. Scam websites use low prices to lure you in and quickly sell fake, counterfeit, or non-existent items. Look at the website URL. A green padlock means the site is encrypted, although it is not a guarantee that it is a secure site, if there is no green padlock, it is a light red flag. Search the website at to find out when it was registered. Treat newly registered websites with great caution.

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